November 16, 2010

Re-branding & Blue Mason Jars

For a couple of years now, I’ve collected vintage blue mason jars. I’m really interested in all things design-related. My home is feminine and vintage and bright. The blue mason jars–which I’ve scored in antique shops from Chicago to Saugatuck–really epitomize the way I want my home to feel.

One day, I was looking at the blue mason jar on my coffee table and I had an epiphany: my photography brand wasn’t me. It was dark and serious; it was the complete opposite of everything I am. If clients–especially clients that hadn’t met me–characterized me by looking at my photography branding, they were getting the wrong impression.

Long story short, I contacted Jane¬† of Jane Johnson Design, and we got started on a re-branding adventure. I knew I wanted something fun and cheerful. I knew I wanted something feminine. And I knew I wanted the blue mason jar. Jane was invaluable in taking my (sometimes neurotic) ideas and making them come to life. Here’s a little look at our process.

My inspiration board and the resulting logo/branding sample:

Next, we created a stationary set and a custom watermark.

Finally, we ended up with this new blogsite (which I hope you love as much as I do)!